Our Founder, Priyancka belonged to the world of high finance, a young and ambitious investment banker at Goldman Sachs. Yet, deep within her heart, a passion burned bright, whispering of a different path - a path that led to the world of fashion and self-expression.

Priyancka has always possessed an innate sense of style, an eye for detail, and a love for the artistry that clothing represented. She had witnessed many women compromising on comfort in order to follow trends, which fueled her purpose to provide designer clothing with comfort at its core.

Unable to ignore this undeniable calling any longer, Priyancka made a courageous decision to leave behind the world of Wall Street, and create her own online clothing brand, that empowered women to embrace their unique style and personalities. Her vision is for you to look and feel your best every day, experiencing the luxury of both comfort and style.

As women, we all have stories to share about how we navigate the balance between comfort and style. We invite you to reach out to us via email below and share your beautiful story. We genuinely want to hear from you and learn from your experiences.

Thank you for being a part of our journey. Together, let's redefine fashion and celebrate the power of individuality and self-expression through what we wear.