OUR STORY

At Label Roots, we are "Inspired by YOU", a brand that finds its roots in the women around us. We firmly believe that every woman is unique, with her own individual personality, and expresses herself through her personal style.

Label Roots began with this core belief that clothing could be a form of self-expression, capable of uplifting and empowering individuals from all walks of life. It is a brand built on the values of authenticity, inclusivity, and the celebration of personal style.

We encourage you to embrace your own identity and dress in a way that makes you feel comfortable and true to yourself. We believe that fashion is not about following trends but about being authentic and timeless. We want you to love what you wear and dress up for who you are.

Our brand represents everyday luxury combined with comfort and style. We believe in the philosophy of "less is more," which is reflected in our designs—minimal, modern, and effortlessly complementing your personality without overshadowing your individuality. Our creations are inspired by your everyday needs and desires, with a focus on comfort at the core.

We prioritize the use of pure natural fabrics that offer ease and comfort, aligning with our brand's ideology of relaxed and effortless silhouettes. These fabrics are not only super comfortable and breathable, but also gentle on your skin, ensuring irritation-free wear. They are designed to withstand the test of time and changing trends. The best part is that natural fibers get softer with each wash, ensuring that our garments become your go-to favourites for years to come.

OUR FOUNDER

Our Founder, Priyancka belonged to the world of high finance, a young and ambitious investment banker at Goldman Sachs. Yet, deep within her heart, a passion burned bright, whispering of a different path - a path that led to the world of fashion and self-expression.

Priyancka has always possessed an innate sense of style, an eye for detail, and a love for the artistry that clothing represented. Her mind was filled with vivid visions of unique designs and garments that could empower and inspire others. Unable to ignore this undeniable calling any longer, Priyancka made a courageous decision that would change her life forever.

Leaving behind the world of Wall Street, with its numbers and spreadsheets and a belief in her creative vision, Priyancka set out to create her own clothing brand, that empowered women to embrace their unique style and personalities.

She had witnessed many women compromising on comfort in order to follow trends, which fueled her purpose to provide designer clothing with comfort at its core. Priyancka's vision is for you to look and feel your best every day, experiencing the luxury of both comfort and style.

With each step forward, Priyancka poured her heart and soul into the brand to offer not only unique and high-quality apparel but also foster a community of like-minded individuals who believed in the power of personal expression.

As women, we all have stories to share about how we navigate the balance between comfort and style. We invite you to reach out to us via email below and share your beautiful story. We genuinely want to hear from you and learn from your experiences.

Thank you for being a part of our journey. Together, let's redefine fashion and celebrate the power of individuality and self-expression through what we wear.

With Love

The Label Roots Team